Cass Taylor is the former Sports Marketing Manager at Adobe, focusing on Marketing and Brand Strategies to support Adobe’s sponsorships within Sports. He worked with organizations such as, the WNBA with teams like the Los Angeles Sparks & the New York Liberty, National Women’s Soccer League and one of their teams, the Angel City. Before this role, he was the Purpose Marketing Lead with many years of experience in visual storytelling and brand strategy. At Adobe, Cass has worn many hats, like leading a Visual Design team for the Global Sales teams in managing the creative and impactful visual process for mid to high-level accounts like Coca-Cola, Nike, and T-Mobile. As a former Creative Producer, Cass lead the visual experience strategies and production management for some of Adobe’s most significant conferences, such as Adobe MAX, their most prominent event for the creative community. He produced events with global creative luminaries from the industry, such as M. Night Shyamalan, Aaron Draplin, Annie Atkins & David Blanter. In addition to his day job, he has been part of a micro-internship program and brand workshops for college student-athletes for the past five years as ESPN (Clemson + Adobe) has done a story about the impact of the program. He also managed a University Creative Student program for creative students who attend Adobe conferences and captures the overall experience in video, photography, and design for usage by communication and marketing teams.
Outside of Adobe, Cass is on the Board of a non-profit organization called Codehouse, which focuses on cultivating a solid pipeline between students of color and industry-leading technology companies, tackling the diversity gap in technology. Lastly, he finished his Board term for Saint Francis High School in Mountain View, California, his alma mater. During his tenure, Cass became the Chairman of the School Committee and drove many initiatives, including a social justice methodology, into the overall curriculum. Created a partnership with Adobe to give full access to the Adobe Creative Suite to all staff, administrators, and students for the school to start developing a digital literacy curriculum that was originally for higher education institutions. Lastly, he helped architect the concept, execution, and partnership with the other board members for a new $68 Million Innovation Building that was completed in December 2022.